Our Story

New Wave Coffee was founded in late 2020 by the good folks behind (Be)Caffeinated Drive Thru Coffee and award-winning roaster Luke Pigott. Their vision was to create a lean roastery with soul and a super easy buying experience for customers. In 2024, Blake Pierce joined the team as an operating partner, bringing his entrepreneurship and community-building expertise to further enhance our mission. In 2025, BeCaffeinated Coffee Company was launched to expand our wholesale offerings, allowing us to reach more businesses and coffee enthusiasts with our high-quality roasts.

Roasting Locations

2020-2025 Northshore of Chattanooga, TN

2025- White Oak community of Red Bank, TN.

We're still here doing that good work and have become one of the most trusted sources for wholesale and retail coffee roasting in the Chattanooga region.